Google´s Android L was presented recently on Google IO 2014. During a featured session, called „Material design principles“, Matias Duarte, Nicholas Jitkoff, Jonathan Lee, Christian Robertson and Jon Wiley  from Google gave a interesting speech about what we  have to expect from the new Material design that will come with Android 4.x / 5.0 (or will it be called Lollipop?).

In this posting I will give some additional thoughts about the principles presented from Google´s design team.

Material design in a nutshell

In fact there a two key considerations about the new design, that were emphasized by the Google employees.

  • Cross-Platform capability, or to take the buzz-word „responsive design“. On any platform, a smartphone,a tablet or on a TV set, an app should „feel“ the same and behaving similar.
  • Meaningful design patterns and reasonableness – Every button and it´s position on the screen, even every animation should give some meaningfulness to the control of an app. This means how you place your UI elements and how you build them up or blend them in should correnspond to the way you intend your app users to use your app. You should emphasize on specific elements (for instance: slight animation when switching the view) to draw your users attention to a specific and relevant part of the screen.

In the following sections I am showing some principles that come with the Material design you need to consider when building new UI layouts.



Material Design - Google Start Page

Material Design – Google Start Page

Left side menu opened on Smartphone

Left side menu opened on Smartphone

Icons and Material Design

Icons and Material Design


Typography - the new Robotic Font

Typography – the new Robotic Font

A simple user List

A simple user Lis


Color palette in Material Design

Normal Color Palette from he material design guidelines

Normal Color Palette from the material design guidelines

Material Design - Full color palette

Full color palette – from the material design guidelines


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